Resume
Over the past 15 years, Adnan has showcased leadership in transforming brands through advertising and marketing technology for better business outcomes. As a Sydney native, he began his career at Initiative Media before joining Microsoft to manage premium ad partnerships. In 2009, Adnan became one of the first four founding employees of Facebook ANZ and one of the first five in the Asia-Pacific, helping to establish and grow operations in ANZ for six years.
Adnan later advised early-stage ventures and startups and has spent the last 7-8 years consulting and leading strategy in marketing & advertising technology innovation for clients like Cisco, Canon, Hyundai, Toyota, Honda, Comvita, BNZ, Turners, and more.
Recently, Adnan co-founded Stitch, a consultancy formed by industry veterans focusing on data, advertising, and marketing technology to drive measurable outcomes. Clients include Trilogy, Turners, AA Smartfuel, Tourism NZ, Forsyth Barr, Vend, Merck Sharpe & Dohme, Skills Consulting Group, Real NZ, Treble Cone, Cardrona, Amisfield, Coastguard NZ, Duco Events, Harrison & Grierson, Gardiner Family Apothecary (in Ireland), Real Thread (in the US), Kate Sylvester, Juliette Hogan, Kathryn Wilson, NZ Rugby, Colliers, and NZ Sotheby's International Realty.
Adnan is a 3X TVNZ Marketing Awards Winner 2022 and a 2X Gold Effie Awards Winner 2022.
Experience
stitch
Co-Founder, Managing Partner
May 2019 to present
krunch.co
Founding Partner, Head of Digital, Innovation & Business Development
Dec 2014 to May 2019
Meta NZ (Formerly Facebook)
Country Manager, NZ
Nov 2011 to Dec 2014
Meta AU (Formerly Facebook)
Account Manager, Australia & New Zealand
Aug 2009 to Nov 2011
Microsoft Australia
Technical Account Manager
Jul 2008 to Aug 2009
Initiative Australia
Digital Media Buyer & Planner
May 2007 to Jul 2008
Education
Bachelor of Media & Communications (Hons)
University of New South Wales
High Distinction with Honours
2003 to 2006
For more detail, head on over to my Linkedin
Testimonials
“One of the wonderful things during my time with Adnan was the great source of challenging insight and knowledge in the adtech space he provided. The amount of up-to-date and relevant information he has is immense, and genuinely valuable. He is brave in his application of advice, and is audacious enough to swim against the tide of traditional media agencies and their preach of “reach is everything”. He is a staunch advocate that the work of his contemporaries should be tried, tested and measured against genuine ROI metrics rather than vague proxies.”
“Adnan really understands marketing from every angle. He brings tangible ideas and knows how to translate them effectively to maximize results for clients. I like Adnan’s drive and enthusiasm to get stuff done!”
“Adnan is a genuine talent with a passion for his work. Adnan has gone out of his way to provide advice, ideas and support, helping us deliver better results for our clients. I would not hesitate to recommend him.”
“I have worked with Adnan both during his time at Microsoft as well as while he was at Facebook. I have found him to be extremely helpful and reliable. He is always keen to go the extra mile to assist with all my questions and ensure that our campaigns deliver to the maximum of their potential.”
“Fantastic colleague to have. Attention to detail, thoroughness and insightful application of analytical skills have made my job so much easier. He’s bright, positive and always adding value. He is diligent and solution focused. He works well contributing to a team or autonomously, often taking a lead and thinking for himself, solving problems and simply reporting the event. For this reason I believe he has great leadership potential. He would be an asset to any company or team and I would highly recommend him to any employer or future partner. I sincerely hope that our paths cross professionally again someday. I think he has a very bright future ahead of him.”