This year, the vast majority of digital advertisers expect to increase their spend on Instagram (67%) and Amazon (60%). And, those dollars are expected to come from incremental budget, not existing ad channels. Marin surveyed over 450 B2B and B2C advertising professionals across retail, technology, travel, finance, media, and engineering to create their annual report, The State of Digital Advertising 2019.
Read MoreIt will soon be possible for SMEs to rival Google in data gathering.
By Nathan Smith Tue, 24 Sep 2019
As Google vacuums up all valuable data, advertising specialists suspect its monopolistic days are numbered due to the rise of first-party data tools. The problem is not only might the new technology diminish the Big Tech data cartel, it could permanently damage – and even negate – the entire advertising sector, Stitch managing partner Adnan Khan says. Read more over at the National Business Review
For years, Uber was the "fastest growing startup in the history of Silicon Valley," and by considered by many to be an inevitability — "transportation as reliable as running water," as founder Travis Kalanick once put it. Now, years later as a public company, the company continues to bleed money, faces well-funded competitors on all sides, and investors are growing impatient.
Read MoreIn a post-GDPR and Cambridge Analytica world, online privacy is paramount to users, and web browsing providers are rising to the occasion in helping protect their customers’ privacy. But what impact will this have on digital marketing?
Read MoreWhen embarking upon your customer data and personalisation journey, it's important to not bite off more than you can chew and take a balanced approach, here's how!
Read MoreHere are some fun, bite-sized stats that demonstrate how digital transformation has already impacted customer experience and disrupted the industry at large.
Read MoreCheck out my key takeaways from Adobe Summit, Las Vegas. 2019 and onwards is all about experience, creativity and data!
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