Case Studies
Case Studies I’ve been involved in throughout my professional career
Tina From Turners
A groundbreaking campaign for Turners Cars that leveraged marketing technology, customer data platforms and rich casting and storytelling to transform the company's brand and boost revenue. This campaign earned Adnan recognition with
Triple win at the TVNZ Marketing Awards 2022
Two Gold Effie Awards 2022
AA Smartfuel
During COVID, AA Smartfuel came up with an idea: a pop-up drive-in cinema, in the heart of Auckland. Digital support was provided to boost speed, scale and effectiveness (return on spend) in selling tickets. Integrated multiple disjointed website and ticketing platforms to measure and optimise against transaction driven revenue in real-time, leading to an 8X return on ad spend and 8,000 tickets sold within a fortnight.
Delivered 8X return on advertising spend
All available tickets sold out within a few weeks with no other marketing
The initiative also saved staff from redundancies and kept key business partners operating during tough times.
Turners Group
Strategy, digital media, offline attribution, multi-channel marketing automation, email & two-way SMS nurture case study.
+5.3X lead volume
-68% cost per lead
+38% post lead interaction
-12h reduction in lead to action time
Cisco
Produced the world's first ever global digital transformation, marketing automation, digital media, people-based attribution and business intelligence integration case study for Cisco.
900,000 people visited the website
75,000 new student enrolments generated
56% reduction in cost per enrolment
10 million unique people reached globally
Comvita
In only six months of transforming digitally using marketing automation & nurture, Comvita achieved the following business outcomes globally
480% increase in new lead conversion in 6 months of using marketing automation
Average sale value up 255% when part of a lead nurturing campaign
Email marketing now 2nd highest revenue generator of all online activities
Marketo lead nurturing one of the highest conversion rates of all online activities
Bank of New Zealand
Pioneered a pathway to digital transformation with marketing automation. Smart data now speaks to customer at each stage of journey, and tracks revenue into the future
Newly-introduced marketing automation team
Marketing Before: struggled to answer to the C-Suite.
Marketing Now: earned a place at the table