Resume
Over the last 14 years, Adnan has demonstrated leadership by helping brands transform through advertising and marketing technology to achieve better business outcomes.
A Sydney native, Adnan originally started his career in media at Initiative Media in Sydney, after which he moved to Microsoft to manage premium advertising partnerships. He then proceeded to become one of the first four founding employees of Facebook Australia and New Zealand in 2009 (and one of the first 5 in Asia-Pacific), helping to open and grow on-the-ground operations in ANZ for the next 6 years. This included later moving to Auckland from Sydney to start up Facebook's New Zealand operations, exponentially growing revenue and expanding operations. He has also since advised early stage ventures and startups.
For the last 5-6 years, Adnan has been consulting and leading strategy within marketing & advertising technology innovation efforts for the likes of Cisco, Canon, Hyundai, Toyota, Honda, Comvita, The Bank of New Zealand, Turners and more.
More recently Adnan has co-founded stitch, a brand new consultancy formed by industry veterans with a proven record of stitching data, advertising and marketing technology together to drive measurable business outcomes. Stitch is brand new and has just launched, and they are proud to be partnering with their four foundation clients Turners Automotive Group, Quinovic, EC Credit Control & Placemat.
Experience
stitch
Co-Founder, Managing Partner
May 2019 to present
krunch.co
Founding Partner, Head of Digital, Innovation & Business Development
Dec 2014 to May 2019
Facebook
Country Manager, NZ
Nov 2011 to Dec 2014
Facebook
Account Manager, Australia & New Zealand
Aug 2009 to Nov 2011
Microsoft
Technical Account Manager
Jul 2008 to Aug 2009
Initiative
Digital Media Buyer & Planner
May 2007 to Jul 2008
Education
Bachelor of Media & Communications (Hons)
University of New South Wales
High Distinction with Honours
2003 to 2006
For more detail, head on over to my Linkedin
Testimonials
One of the wonderful things during my time with Adnan was the great source of challenging insight and knowledge in the adtech space he provided. The amount of up-to-date and relevant information he has is immense, and genuinely valuable. He is brave in his application of advice, and is audacious enough to swim against the tide of traditional media agencies and their preach of “reach is everything”. He is a staunch advocate that the work of his contemporaries should be tried, tested and measured against genuine ROI metrics rather than vague proxies.
Adnan really understands marketing from every angle. He brings tangible ideas and knows how to translate them effectively to maximize results for clients. I like Adnan’s drive and enthusiasm to get stuff done!
Adnan is a genuine talent with a passion for his work. Adnan has gone out of his way to provide advice, ideas and support, helping us deliver better results for our clients. I would not hesitate to recommend him.
I have worked with Adnan both during his time at Microsoft as well as while he was at Facebook. I have found him to be extremely helpful and reliable. He is always keen to go the extra mile to assist with all my questions and ensure that our campaigns deliver to the maximum of their potential.
Fantastic colleague to have. Attention to detail, thoroughness and insightful application of analytical skills have made my job so much easier. He’s bright, positive and always adding value. He is diligent and solution focused. He works well contributing to a team or autonomously, often taking a lead and thinking for himself, solving problems and simply reporting the event. For this reason I believe he has great leadership potential. He would be an asset to any company or team and I would highly recommend him to any employer or future partner. I sincerely hope that our paths cross professionally again someday. I think he has a very bright future ahead of him.
Here are some fun, bite-sized stats that demonstrate how digital transformation has already impacted customer experience and disrupted the industry at large.