What I'm doing now

Now.

Last updated: 10 October 2026

Right now I'm focused on scaling Stitch Predict, leading the IAB NZ AI Working Group, chairing the MA Digital SIG, and helping a small group of NZ and global brands navigate the move from cookies to causal, AI-driven measurement. Based in Auckland.

• · Scaling Stitch Predict (MMM SaaS) into new ANZ verticals.
• · Leading IAB NZ's AI Working Group programme for 2026.
• · Chairing the Marketing Association NZ Digital SIG.
• · Co-authoring IAB NZ's plain-English data guide.
• · Advising a small group of NZ and global brands on AI-driven measurement.